![]() While some email marketing best practices may work like a charm for your US-based campaigns, they may be perceived as ineffective or downright offensive in Asia or Africa. It’s important to localize your email campaigns not only in terms of the language, but also according to the cultural and social realities of the markets you target. Improved localization could be one of the solutions that would help you improve your emails’ performance. While English-speaking countries saw some significant boosts to their email marketing KPIs, engaging the rest of the world had proven to be difficult. Yet, 2022 was not a good year for South America, that saw significant drops in almost every metric, including unsubscribes, spam complaints, and bounce rate. At the same time, North America seems to be outperforming every other region when it comes to CTRs (2.96%) and CTORs (9.56%). ![]() The recent data suggests that it was a good year for email marketers operating in Oceania as their open rates saw a booming increase (to 37.93%). ![]()
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